Hidesign celebrates 39 years of heritage and craftsmanshipwith the launch of two new Icon bags – Julie & Lucca
On a rather dull Friday morning, my email was notified by an interesting opportunity. Hidesign, who I was in constant touch with throughout out collaborative work during Amazon India Fashion Week, dropped in a message saying that there’s going to be an exhibit at GVK One, by Hidesign, celebrating their 39th Anniversary, which will be showcasing the Iconic collection that was launched by the brand in the early years of the brand’s inception. She very humbly asked me if I would be willing to cover the exhibit, and I nodded in agreement, almost instantly.
Soon enough, I was introduced to the Hidesign Team, who ran the Operations and PR for Hidesign in Andhra Pradesh and Telangana, who very graciously took the time to show us around the exhibition, explaining every minute detail that had gone into forming the brand, and forming each bag.
Hidesign, India’s leading luxury leather brand celebrates its 39th year of heritage and craftsmanship. With centuries old skills, full grain leather, tanning with natural seeds and barks, Hidesign has created an exclusive position over the years.
Hidesign, which began with its humble beginning in a small shed with a two-man workshop in 1978 has now turned into a company of over 2000 employees spread all over the world. The history of Hidesign has been defined by the rebellion against uniformity and synthetic flatness of the mass market. Hidesign has always stood out for the sensuous naturalness of its high quality leather and the smooth soft glow of its solid brass fitting.
Hidesign is a recognised leader in the research of the ecological use of vegetable tanned leathers for its leather goods. Learning from the centuries old skills of tanning with natural seeds and barks, Hidesign has created fashionable leathers that age exceptionally well. Hidesign vegetable tanning uses extracts from the barks of Wattle trees and seeds of Myrobalan. This gives Hidesign leathers a rich, nourished feel & look, and tremendous strength & durability.
Hidesign uses only the highest quality leathers. Our leathers are full grain (they have not been corrected to hide defects) have minimal color or pigments to cover the leather’s natural beauty. The feel, the look and smell of our leathers is sensuous and natural.
Glide your hand over the soft oil tanned ranchero leathers along with the classic vegetable tanned leathers and fashionable sleek ranch leathers available in forest greens, olives, deep reds, golden honey, tans, dark browns and black.
Hidesign sees great value in natural beauty. Our soft, sensuous leathers and smooth solid brass fittings speak of the highest quality natural materials. Hidesign does not cover its leathers with layers of pigments and paint or emboss it with artificial patterns to hide defects in low quality materials. Nor does Hidesign use electroplated steel or zinc fittings that do not age well.
Only solid brass buckles are used for Hidesign products, each piece having been individually sand cast and hand polished, reflecting old saddlery traditions. Fittings that are not produced in our foundry are imported from the most respected suppliers in Europe and the rest of the world. Our traditional methods allow us to produce a product that is rich in character, texture and individuality. Each bag is therefore, by its nature, a Limited edition.
As a part of the celebrations, GVK One presents the exclusive Icon exhibition by Hidesign for the very 1st time in the majestic city of Hyderabad to showcase some of the earliest Hidesign bags which were created by hand.
“The Icon Collection re-launches the earliest bags, maintaining the same purity reflected in the original bags: vegetable-tanned leathers, solid brass, cotton and leather lining and designs that have stood the test of time for the last 39 years” added Mr. Kapur.
The collection boasts of an elaborate range of classic bags such as doctor bags, briefcases, satchels and duffels. The adventure and romance of travel is a great inspiration for Hidesign, and the same spirit is captured in the icon bags which are made with two key elements of technique & quality. The Hidesign lifestyle boasts about the free spirit of travel for both business and leisure. The passion for travel is still visible in the rugged leathers and solid brass buckles with which the brand originally started.
The Icon exhibition will be on from 2nd Apr – 9th Apr in the main atrium of the GVK One mall in Banjara Hills displaying the special collection, along with beautiful teak wood paneled archival images, original museum piece bags from the 70s & 80s and the history of this proud Made in India brand from Pondicherry.
Get Your hands on Hidesign : Hidesign
Stills : Arpita Patel