Well, this feels strangely new.
Hello, hello, people. How’ve y’all been. It’s actually been quite some time since I last uploaded and updated my website – and there has been a good two three reasons for that – which you would know if you’re either close to me, or have been following me on Instagram (@_TheNakedSoul_)!
Now that I’m done with shamelessly plugging my account on my own website, I break my digital silence by bringing to you, an offbeat brand, aptly christened Brandless. Founded by Aanchal Mittal, a NIFT Delhi alumni in Leather Design, Brandless, as the name suggests was a satirical take on the craziness behind brand names instead of the aesthetic appeal of the product, as explained to me by their execs.
The design philosophy behind Brandless is to create products which are suitable for all age groups and comes with no gender barrier. Explained in their own words,
“We aim at providing a good quality product at an affordable price with great aesthetic appeal. Any person carrying Brandless would not get overshadowed by the brand but instead each product speaks about the user’s personality. We are not into mass produced accessories and available at selected e-commerce portals and stores. Our client shouldn’t be just buying a product but cherish the whole experience and remember each time they use the product.”
Having received a custom made Scholar Backpack myself, I can actually vouch for their statement because the product that you receive, is crafted to your needs, and your needs only. The clean crisp cuts, the use of bold block colors, the silhouette – they all scream a new era and niche of design as seen below.
Brandless products are carefully handcrafted by their master craftsmen taking each detail into consideration. The brand offers a wide range of products to consumers in terms of bags, stationery, and travel accessories. They are soon launching the home decor category very much in sync with the present philosophy. The aesthetics of the range will be very minimalistic and clean. They aim to innovate for their little Brandless family out there and serve them better each season with something new – which by the looks of it, is going to be endorsed by me for sure!
Check the dope brand Out – Brandless
Talent – Abhishek Mantri