Around a month and a half ago, on a really boiling summer evening, my phone buzzed with a FedEX number. Speaking to the guy who mostly gets me my deliveries, I direct him for the thousandth time to my house, and he nervously giggles trying to come up with another excuse as to why he doesn’t remember my home. A short moment, and few more directionally challenged calls for help later, the guy rolls into my lane in a tempo, hands out a form to me and heads to the trunk. Following him like a lost puppy, excitedly I wait after filling out the paper, to see him pull out a carton that was twice my size. My face lit up with joy, for now I knew it was from Bhane! I was informed about the delivery of 13-14 uber cool summer wear pieces from their latest collection, but that was just a night ago. Surprised at the promptness, and speed, I prance my way home and startle my brother, who thought I was back from a successful loot.
What followed in the next coming days, was an extensive shoot, which eventually took 2 days to wrap, in simmering conditions, in narrow lanes, amidst kids that followed us around in much daze and fanfare.
Bhane, is committed to creating a dynamic, joyful and authentic world by being thoughtful, passionate and progressive. In their own tongue in cheek words, here’s a little something about them :
- Self-acclaimed : the people’s brand.
- Dynamic, Authentic.
- Thoughtful, Passionate, Progressive.
- Unreasonable, too often.
- Street style, always.
- Success is built on experiences.
- Emotional interactions & complicated discussions.
- The universe loves simplification & beauty.
- Guided by convictions.
- Picked from the universe.
- Love, love, love.
- Also, we love ice cream!
Who doesn’t love ice cream, come on!
Scroll down to see the shots we managed to put together, combatting heat, children and.. Heat!
Summer came by and went away, but these clothes still make me happy. Kudos to the team for being this effortlessly eccentric and minimalistic with their fashion choices.
Until the next post,
Outfits – Bhane
Photos – Shreya Bahirat